Inside the POPZ Laboratory: Where Flavours Get a Little Strange. Somewhere behind the scenes (and possibly behind a door marked “Do Not Enter Unless Curious”) sits the POPZ Laboratory.

Inside the POPZ Laboratory: Where Flavours Get a Little Strange

Welcome to the Lab

Somewhere behind the scenes (and possibly behind a door marked “Do Not Enter Unless Curious”) sits the POPZ Laboratory. This is where our flavours begin.

Not fully formed.
Not perfectly balanced.
But as ideas — sometimes brilliant, sometimes ridiculous, and occasionally both at the same time.

It Starts With a Question

Most POPZ flavours begin the same way:“What if…?”

What if soda tasted like your favourite childhood sweets?
What if something that shouldn’t work… actually did?

That’s how you end up with combinations like:
• Cherry Bakewell
• Lemon & Popcorn
• Rhubarb & Custard

Flavours that sound a little unusual — until you try them.

The Experiment Phase

Once an idea makes it onto the lab board, things get interesting.

Ingredients are tested.
Flavours are pushed.
Notes are scribbled.

Some experiments are… less successful. (We’re still not talking about the “Mint Custard Incident.”)
But every now and then, something clicks, and that’s when we know we’re onto something.

The Taste Test

Every potential POPZ flavour has to pass one very important test:

Would we actually drink this again?
If the answer is no — back to the lab.
If the answer is yes — it moves forward.
If the answer is “this is dangerously good” — it might just become a POPZ flavour.

Written by the POPZ Laboratory Team

Written by the POPZ Laboratory Team – a small but highly curious group of flavour experimenters, idea-makers and unapologetic rule-breakers working behind the scenes at POPZ.

Part soda makers, part storytellers, and part slightly mad inventors, the team spends its time exploring flavour combinations that most people wouldn’t even think to try. From childhood-inspired classics to completely unexpected creations, every idea starts the same way: with a simple question – “what if?”

The POPZ Laboratory isn’t your typical product development space. It’s a place where creativity is encouraged, where unusual ideas are taken seriously, and where the line between brilliant and ridiculous is often deliberately blurred. Some experiments are carefully crafted. Others are pure chaos. Both are equally important.

Every flavour that makes it into a POPZ can has been tested, debated and refined by the team and occasionally challenged by a very opinionated in-house critic (who may or may not be a penguin). If it doesn’t surprise, delight or spark curiosity, it doesn’t make the cut.

Beyond the lab, the team is responsible for shaping the POPZ world, from the stories you read here to the ideas that drive the brand forward. Their shared belief is simple: soda should never be boring.

And while not every experiment sees the light of day, one thing is certain – there’s always something new bubbling away in the POPZ Laboratory.